Each promotion for scratcher's tickets is totally unique, to evoke excitement among the frequent users.  This Ticket had the name "$100 Million Cash Bonanza" so it immediately takes you to a place of deserts, swinging saloon doors, boots, and spinnin' spurs.

This POP design gives a nod to letter press style type and bounty posters, using ornaments as a design element. With a limited budget, I was able to creatively problem solve using just color and type to create a dramatic composition.