The goal with this Keno Lottery promotion was to give this game the vibe of the fun bar that you know and love. 

This game takes place on kiosk units within these types of places. The bar down the street, or across town.

So the identity consists of a variety of signage inspired arrows making different compositions to be used on different items that will be in the surrounding environment. Like glasses, cocktail napkins and shirts for the bar staff to wear.