Proj - Big O Tires
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What does creating a campaign around trust, look like? For this campaign we wanted to embrace the look of timelessness. Not flashy or overzealous, but confident and honest. The slightly faded old sign that's been there for decades, or that oil can full of bolts that's been on the work bench ever since you can remember. That's the steadfast and reliable presence this campaign is reaching for.
These pieces were created in collaboration with Carson Catlin who did the motion for these video pieces.
They were created to bring more brand awareness into their stores, playing on a loop on monitors in their store lobbies.
